French fashion brand Lacoste has launched its NFT project UNDW3(underwater). The move comes after the company’s Discord service was launched earlier this month. The company’s goal is to create an online community and uniquely communicate with clients. The dip comes barely a week after the company opened a Discord server, which received 30,000 subscribers in the first two days, according to the company. The amount of NFTs in the release, 11,212, corresponds to the brand’s L1212 iconic polo shirt. These will be available for purchase for 0.08 ETH (about $97). 𝐓𝐨𝐝𝐚𝐲 𝟎𝟔/𝟏𝟒 𝐢𝐬 𝐋𝐚𝐜𝐨𝐬𝐭𝐞 𝐋𝐢𝐬𝐭 𝐌𝐢𝐧𝐭𝐢𝐧𝐠 𝐝𝐚𝐲. At 12h12 CET time, you will have the opportunity to mint a #underwater NFT. Do you know what you will get by owning the #NFT below? Let's dig together.🤿 #UNDW3 1/7 pic.twitter.com/HyOqwRzVQ0 — Lacoste (@LACOSTE) June 14, 2022 The UNDW3 (pronounced “underwater”) project will provide NFT collectors with access to a “long-term collaborative community.” Brands Accepting Crypto Payments Farfetch, a fashion brand, revealed last week that it has started accepting cryptocurrency purchases, following in the footsteps of brands such as Gucci, Tag Heuer, and Off White. Balenciaga will start taking cryptocurrency in its physical stores and online in the United States. This is not the first time Lacoste has shown interest in the interactive virtual world; earlier, the brand collaborated with the popular game Minec...
