The new age of wealth gave way to many new things in the world today. If we look at the luxury industry, watches are hard to get, cars are hard to buy. The world is currently experiencing a new wave of people that are attempting to buy things that money could not buy before. This article will explore some case studies in which NFTs allow for the purchasing of things that money could not buy before like BAYC, Crypto Punks, and now new projects like High Sloth Society, and more. The Current Wave of Demand and the Luxury Industries With the new age of wealth, naturally, the luxury markets have enjoyed a great boom when it comes to the demand over the sectors. Rolexes are becoming impossible to buy, cars are low in supply, even luxury real estate has inflated in prices over the past 2 years since the pandemic. The rich are becoming less interested in what money can buy, now they want what money can’t buy. Now, the world is seeing a revolution taking place currently with the rise of the NFT industry to satisfy that urge. The Bored Apes One of the most successful NFT projects in the sector right now is the Bored Ape Yacht Club NFTs. They are selling for millions of dollars regularly, with the cheapest ones currently on sale right now for over 100 ETH (which is over $300,000 at the time of this article). One of the biggest reasons for this insane pricing is because the Bored Ape Yacht Club gives a sense of membership to an exclusive ...
