The emergence of social tokens to incentivize one’s services on social blockchain platforms is notable. The concept is foreign to many brands and influencers, but there is interest in understanding how they work. It begs the question: What are social tokens, and how do they work? First, it is important to understand that influencers today depend on social media firms to pay them to popularize other brands to their fanbase. However, the influencers do not receive the value they deserve since the third-party firms get a share of the spoils. The best social tokens to invest in will eliminate the need to receive marketing incentives from such entities by ensuring direct engagement. Here is how they work: Content Creators Receive Incentives Directly from Consumers Creating a social token ensures direct interaction between a creator’s work and brand with the people who consume the work. The blockchain-based tokens return power to the creative and influencers by allowing them to reap the rewards directly from the fans. The influencer owns a limited supply of tokens that he gives to the fans as appreciation for their support. The tokens provide access to the content by the creator, making more interested parties acquire them in the future. The concept is such that the interested fans create a blockchain wallet and buy the tokens from a platform provided by the creator. Once the tokens start diminishing, their value picks up, and the ...
