The success of GameFi (gaming + finance), especially play-to-earn (P2E) games, has unlocked new opportunities for crypto and gaming service providers. However, many traditional gamers are yet to enter the expansive world of cryptocurrencies. There are several reasons behind this, such as high barriers to entry and lack of exposure and awareness. Cake DeFi has partnered with Razer Silver, a lifestyle brand for gaming and Esports communities, to fill this gap and connect gamers with cryptocurrencies. This multi-level partnership aims to deliver additional value for gaming and crypto enthusiasts while enabling Razer Silver users to seamlessly convert their loyalty points into Cake DeFi vouchers via the Razer Silver Rewards catalog.