The European non-fungible token (NFT) platform Sorare actively participates in the digitization of sports. Sorare, which debuted a fantasy football game this year, is introducing more sports. After completing the collaboration with Major League Baseball in May 2022, the company has a brand-new agreement with the National Basketball Association (NBA) and National Basketball Players Association (NBPA). BREAKING: @Sorare x @NBA x @theNBPA enter a multi-year partnership to launch the first NFT-based fantasy basketball game. 🏀 Sign up now 👉 https://t.co/kAYif7bCPI pic.twitter.com/IuDYxumAQC — Sorare (@Sorare) September 7, 2022 The co-founder and CEO of Sorare, Nicholas Julia, expressed excitement about the collaboration. Highlighting the popularity of basketball and Sorare’s goal to use this cooperation to bring fans closer to their favorite teams and players. A Multi-Year Collaboration The National Basketball Players Association (NBPA), the players’ organization for the American basketball league, and the Paris-based business jointly announced a multi-year collaboration on their websites. The NBA designates Sorare as its “Official NFT Fantasy Partner.” Adam Silver, the commissioner of the NBA, said, “Our partnership with Sorare will give NBA fans an entirely new way to engage with our teams and players. With Sorare’s emerging NFT fantasy platform, we see significant opportunities to broaden our community of fans and grow NBA bas...
