YouTube, Instagram and TikTok are some of the most popular platforms for content creators to express themselves, create a community and – ultimately – generate income. However, as a part of the Web2 ecosystem, these platforms have some shortcomings when it comes to monetization and allowing content creators to engage their audiences. Web 2.0 vs. Web 3.0 Web 2.0 is all about user-generated content, greater interconnectivity and social interaction. People have been able to use Web 2.0 to generate forms of income: from subletting their homes, selling their goods and services and promoting brands through their YouTube channel or Instagram. But Web 2.0 has also demonstrated its dark side, evidenced by Facebook’s Cambridge Analytica Data scandal. Web 3.0 boasts all of the benefits of Web 2.0, but has further benefits for the average internet user. Web 3.0 is all about decentralization, meaning that instead of our data being held by one organization, like Facebook, our data will be stored in multiple locations through blockchain technology and cannot be manipulated by any single entity. Web 3.0 is also more interactive, with technology like AI and machine learning set to be at the forefront. Web 3.0 also features tokenization, meaning that people can convert many forms of assets into tokens on the blockchain. Content creators For the content creator, Web 2.0 has some drawbacks. Firstly, it is difficult for any new YouTube...
