Fanzee said today it has closed on a $2 million round of funding to bring its idea of a Ton blockchain-based sports fan engagement platform. The startup has built a fan engagement platform aimed at sports clubs that want to increase their level of interaction with their fans, enabling them to foster a greater sense of community and reward their most loyal supporters. It’s an idea that has won considerable backing from investors such as TONcoin.fund, MEXC Pioneer, KuCoin Ventures, Huobi Incubator, vlg.digital, 3Commas, Orbs.com, and Hexit.capital, a part of Swiss based Hemma Group, to name just a few. Fanzee CEO Ajay Jojo said he is honored to have received the backing of some of the greatest minds in the Web3 movement and promised to deliver “immense value” to millions of sports fans by leveraging digital assets such as NFTs. Fanzee’s platform makes use of blockchain innovations such as tokenization to help sports clubs create interactive challenges such as quizzes. With it, they can effectively gamify fan loyalty programs and unlock new revenue streams, Fanzee said, while rewarding those fans for their participation. For instance, Fanzee can help soccer teams to create matchday challenges such as a morning quiz that’s based on the events from the previous match, and player-vs-player challenges where fans can bet on important match events with their friends. Other ideas include an end of match quiz designed to test fans on how...
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