Eminem and Snoop Dogg, two legendary NFT-friendly rappers, will perform together at the MTV Video Music Awards (VMAs) on Sunday. Their performance will be influenced by the Otherside metaverse and Bored Ape Yacht Club (BAYC) NFTs. The Otherside is a joint initiative between Yuga Labs’ BAYC and NFT investment and gaming giant Animoca Brands. By changing the VMAs stage into Otherside’s aesthetic for their most recent joint track, “From the D 2 the LBC,” the worldwide rap legends, together with Otherside founder Yuga Labs, will give Otherside some significant mainstream exposure. Great Attention To Metaverse The VMAs have included a “Best Metaverse Performance” category in their annual awards, which appears to be a sign to the music world that Metaverse performances should receive greater attention. Justin Bieber, Twenty-One Pilots, and the Rift Tour with Ariana Grande are among the nominees for the honor. From the D to the LBC… to Jersey @vmas here we come 💨💨💨 @Eminem @MTV @OthersideMeta pic.twitter.com/XLwcdOeIJN — Snoop Dogg (@SnoopDogg) August 25, 2022 The VMAs may have thought that by embracing the Metaverse, they would be able to boost their falling audience counts. The awards have suffered a continuous loss in viewers after reaching a peak of 12.4 million in 2011, and the 900,000 people that turned in live to watch the awards on MTV was the 8th year in a row that viewership has dipped. Their collaboration on the song, n...
