At the Super Bowl, cryptocurrency made a big splash. During the three-and-a-half-hour program, four advertisements promoting cryptocurrencies were shown. While this is a small amount, it indicates that cryptocurrencies have entered the mainstream. The fact that this year’s Super Bowl is being dubbed the Crypto Bowl by media outlets says it all. It is the first time cryptocurrency firms have launched their products on the world’s largest advertising stage. A slew of cryptocurrency firms have purchased slots, but the details are being kept under wraps. Crypto.com, which has starred in commercials with Matt Damon, has a spot, as does cryptocurrency exchange FTX, which is rumored to be giving away Bitcoin during the slot. Binance isn’t running an ad during the game, but it is launching a campaign surrounding it, warning potential purchasers not to heed financial advice from big-name celebrities who frequently appear in crypto advertising. The main themes here, provided ironically by famous face and NBA great Jimmy Butler, are “trust yourself” and “do your research.” Even businesses that aren’t directly involved in the area are incorporating blockchain technology into their marketing efforts. Budweiser, for example, has announced that during the game, it will conduct an online NFT tournament, and Bud Light’s first zero-carb beverage will kick off its promotion with an NFT collection. Big Names And Creativity On The Crypto Ads The a...
