Have you recently heard of virtual real estate being sold out for millions of dollars? Hollywood celebrities like Snoop Dogg are rushing to buy a piece of virtual land on The Sandbox and Decentraland. But how did it get so big that even celebrities are investing in these projects? Metaverse marketing is becoming a thing of the future where influencers will play a major role. Decentraland and The Sandbox are one of the leading metaverse platforms that are taking a unique approach to exploring the virtual world. Metaverse in a Nutshell The metaverse is an online virtual 3D space where anyone can play games, work, meet, or socialize with others from across the globe. It is a growing concept that is poised to take our work and social life completely online. Talking about online things, metaverse influencer marketing will also play a major role in the adoption and exploration of businesses. Influencing Metaverse While metaverse sounds like a sci-fi concept, it is the modern internet that combines Web 3.0, VR/AR, AI, and similar technologies. Since it is a growing digital space, we can’t ignore the fact that there will be influencers promoting the concept and businesses running in it. But how? A survey of social media influencers suggests the virtual space is evolving faster than the phoenix rising from ashes. Here are some key stats from a report: 56% of the influencers currently participate in the metaverse 71% of social media use...
