Football legend Cristiano Ronaldo has signed a multi-year partnership with major cryptocurrency exchange Binance to launch a series of NFT collections, slated to be released later this year. Posting a short video on his Twitter, Ronaldo, said: “I’m delighted to announce my partnership with Binance,” “Together we are going to change the NFT game and take football to the next level. And this is just the beginning.” Proud to be partnering with @binance Together we’ll give you the opportunity to own an iconic piece of sports history. I’m excited to take this journey with all of you. Let’s change the NFT game with #Binance. pic.twitter.com/SNSCMHggct — Cristiano Ronaldo (@Cristiano) June 23, 2022 This is not the first time the soccer star has dabbled in a crypto project. In 2019 he played with Italy’s Juventus Football Club, which launched a token called $JUV that unlocked voting power and rewards for fans. Binance to Launch Global NFT Campaign With Ronaldo Binance also announced in an official press release on Thursday that it will launch a global campaign aiming to give fans of Ronaldo, a “compelling entry point” into Web3 and NFTs. Under the new partnership, multiple NFT collections will be released each year. The collections will be available exclusively on the Binance NFT platform with the first collection to be released in the latter part of the year. However, the firm did not give a specific launch date with the financial te...
