On Sunday, July 31, Tiffany & Co. announced its NFT collaboration, “NFTiff,” which will be made available only to owners of CryptoPunks. CryptoPunks were attached to diamond chains by the premier jewelry company Tiffany and Co. Holders of the exceptional collection can purchase 250 personalized, diamond-encrusted pendant necklaces from the corporation for 30 ETH (about $50,000). According to Tiffany’s website, each necklace will have a combination of 30 diamonds and jewels. Only CryptoPunks holders can purchase the necklaces starting on August 5 in the form of NFTs that can be redeemed for actual chains. Tiffany’s will earn more money from resale royalties and the sale’s sell-out than $12 million. The launch happened because of the partnership with the cryptocurrency company Chain, handling the launch’s entire setup. Deepak Thapliyal, CEO of Chain, initially teased the collaboration in a tweet last week. We’re taking NFTs to the next level. Exclusive to CryptoPunks holders, NFTiff transforms your NFT into a bespoke pendant handcrafted by Tiffany & Co. artisans. You’ll also receive an additional NFT version of the pendant. Learn more: https://t.co/FJwCAxw8TN #NFTiff #TiffanyAndCo pic.twitter.com/pyKlWejHv4 — Tiffany & Co. (@TiffanyAndCo) July 31, 2022 Tiffany’s NFTiff Program Alexandre Arnault, recently named executive vice president of product and communications at Tiffany and former president of Rimowa, is in charge of the ‘N...
