More than 50 million people worldwide consider themselves to be creators of some kind of content. The content creator economy is a fast-evolving market niche that is experiencing exponential growth. Its current size is estimated to be a little over $100 billion, showing an 8-fold increase year-on-year. This new economic sector requires new approaches and instruments, as large corporate platforms exercise great power over the creators’ content, and personal websites and blogs have limited reach. The problem with Web 2.0 In the current state of the Internet, known as Web 2.0, content is stored on a particular server or computer and accessed via a web address known as a URL, or Uniform Resource Locator, that specifies its location on a computer network and a mechanism for retrieving it. This means that the owner of the computer or the server where content is stored has complete control over whether and how it can be accessed and can limit access or even delete content at any time. At present, if the creators of video content, photographs, or blogs want to get their material out into the world, they have little choice but to post it on major social network platforms like Alphabet’s YouTube, Meta’s Facebook and Instagram, TikTok, Pinterest, Tumblr, Snapchat, and the like. While this provides access to huge audiences, this benefit comes with major drawbacks. This is because all content is stored and hosted on these Big Tech companie...
