Bondly Finance and Animoca Brands have recently announced Bondly Finance’s rebrand to Forj. Previously the brand has led the way in the NFT space through several innovative partnerships and today we’re speaking directly to Charles Stanton, the Chief Marketing Office at Forj to learn more about the launch, what changes we can expect and how Forj is ultimately focusing on simplifying Web3 and forging strong fan and creator partnerships. Interestingly the launch is a result of an extensive rebrand undertaken over the course of the past six months led by leading brand design exports whose clients included Disney and Coca-Cola! Q: Can you please explain what Bondly Finance does? A: Bondly Finance is an end-to-end Web3 and NFT solutions provider, majority-owned by Animoca Brands, working with big brands and creators across a range of projects and campaigns leveraging our technology to meet their requirements. Q: What is the reason behind the rebranding exercise? A: Along with Animoca Brands we are committed to onboarding the next wave of consumers into Web3, and we knew Bondly Finance wasn’t the right brand for that in the long term. It’s far too centred on DeFi and the ‘finance’ angle doesn’t have broader appeal to the majority of creators and fans out there. For example, if you’re a top record label or a major entertainment brand, you are considering how your audience will respond to a partnership with us and it’s clear they will ...
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