DeFi continues to shake up the crypto world. GameFi is revolutionizing traditional gaming. But what about SocialFi? A combination of social media and decentralized finance (DeFi), SocialFi is the latest Web 3.0 innovation. Short for ‘social finance,’ the approach empowers content creators, influencers, and digital users who want more control over data. Social media platforms have grown to be one of the largest players in the Web 2.0 world. Research shows about 59% of the globe’s population uses social media. Unsurprisingly, data reveals digital activity rose dramatically amid COVID-19 lockdown periods. User behavior also shifted as people spent more time on social media, messenger services, and mobile apps. Despite the massive popularity of platforms like Facebook, Twitter, and Instagram, many worries these social media giants have become too centralized. Concerns are the entities and shareholders reap the rewards of content monetization. In short – worries remain that “if the product is free, you are the product.” How SocialFi Aims To Break The Power Of Centralized Social Media The building blocks of SocialFi aim to empower social media users to monetize brand equity, maintain digital data ownership, and foster a decentralized curation process where platforms can not unilaterally pick-and-choose content. Programmable NFTs are one of SocialFi’s most useful tools. Acting as unique digital identifiers, users can customize ...
