Flamengo, one of Brazil’s finest sports teams, revealed on Thursday that it would collaborate with MoonPay over a long period to produce a range of Web3 products. The collaboration showcases the fusion of two well-known companies globally and announces MoonPay’s arrival in Brazil, the biggest market in Latin America and the fifth biggest economy. According to a statement, the fiat on-ramping service turned Web3 infrastructure provider would attempt to enhance fan participation in the football team via ticketing, advertising, and merchandising. MoonPay will be @Flamengo’s exclusive web3 innovation partner. Learn more about the partnership on our blog: https://t.co/FZPuTl4D6E pic.twitter.com/nN42aPptZq — MoonPay (@moonpay) October 6, 2022 To Increase Fan Interaction MoonPay has formally entered the Brazilian market with the sponsorship of Clube de Regatas do Flamengo, the country’s most well-known football team. Following the agreement, MoonPay would assist Flamengo in using NFTs and Web3 to increase fan interaction. The companies revealed that the revenue would also be shared between them. According to the corporation, the partnership’s reach may encompass loyalty programs, one-of-a-kind opportunities, and complimentary deals. Ivan Soto-Wright, co-founder and CEO of MoonPay, claimed that NFTs and Web3 technology enabled sports clubs worldwide to enhance fan loyalty and participation and develop new sources of revenue worth hund...
