As blockchain disrupts entrenched internet players, social media is no exception. The growing momentum of Web3 is changing the relationship between platforms, consumers, and creators through tokenization, helping put creators back at the center of the social media value proposition. Amid this changing social media landscape, Indian short video app Chingari (nicknamed Indian TikTok) has connected its community to the Solana blockchain, embracing this evolving, creator-centric model. Following a successful testnet launch by the community, Chingari launched its revamped mobile app, featuring its native $GARI token, on both Google Play Store (GOOGL) and Apple App Store (AAPL) on February 14, 2022.
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