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Market Cap:
24h Vol:
Cryptocurrencies: 22239
Bitcoin Bitcoin Share: 58.47%
Markets: 88217
TheBlock
2022-02-22 17:39:28

How risky crypto tie-ups have shaken up pro sports dealmaking

How risky crypto tie-ups have shaken up pro sports dealmaking

Quick TakeA glut of crypto sponsorship deals has taken the sports world by storm, as organizations look to new avenues for post-COVID cash generation.The rush to get cash through the door has led to some risky business, as well as unusual deal structures. 

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