You might be able to own your own data in the metaverse, but ads will still be present thanks to a new partnership Realm has announced today with Alkimi Exchange. Realm said it’s working with Alkimi Exchange to create a fraud-free, transparent and sustainable advertising environment within its metaverse. It said the partnership promises to be mutually beneficial for both projects, because its core values are closely aligned with Alkimi’s mission to revive the exchange of value between users, publishers and advertisers. Realm is the creator of a unique, community-driven and cross-chain metaverse based on NFTs, that allows collectors and producers to express their artistic concepts and talent within their own virtual realm. Realm’s mobile-first, play-to-earn metaverse is popular for its big social component, where gamers and artists can design and build their own NFT metaverse spaces, incorporating whatever music, art and games they wish to include in those environments. The idea is to provide artists and NFT collectors with the freedom to create and monetize in whatever way they see fit. So, NFT artists can showcase their works within a custom-built virtual or augmented reality experience, where visitors will be able to enjoy their vision exactly as it was designed, in its full glory. With that in mind, Realm’s metaverse is certainly not a bad fit for Alkimi, which prides itself on the sustainable, decen...
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