Social media seems on the brink of a transformation. Major platforms began integrating with digital assets in the form of NFTs and crypto payments. Twitter, formerly led by Bitcoin bull Jack Dorsey, appears ahead of a race that for many started years ago. Big tech is just catching up. Twitter recently allowed its users to use their NFTs as profile pic with a new feature part of their Twitter Blue initiative. Facebook, Instagram, Reddit, and other social media platforms could soon follow in the footsteps of Twitter and integrate NFTs into their platforms. The sector has seen unprecedented growth with 2022 aligned to be yet another year of adoption of high demand for these digital assets. A report from Reuters records that NFT sales scored an impressive total of $25 billion last year alone which represents a 26,000% increase compared to 2020. The sector has been attracting attention from retail and institutional investors due to its potential to completely transform multiple industries, such as entertainment, sports, gaming, clothing and fashion, and others. NFTs could disrupt industries with billions of dollars in value. In 2022, the sector is expected to reach $80 billion in total sales driven by the growing interest, demand, and inherent scarcity. Its implementation on social media platforms with billions of monthly active users will only contribute to these digital assets’ upward trajectory. Before big tech entered this race...
