The metaverse is one tech trend showing no signs of waning – in fact, quite the opposite. Experts believe that the metaverse is perhaps the most significant transformational opportunity to hit branding and marketing since the advent of the internet itself. Investment bank Jefferies states that the NFT market, the backbone of decentralized metaverses, will reach over $80 billion by 2025. Morgan Stanley believes there’s a $56 million opportunity on the table in the luxury goods sector alone. But when we talk of brands entering the metaverse, what does it really mean? Well, setting up shop in a virtual realm isn’t so different from what you’d need to do here in the meat space. First, you need to acquire metaverse land. Most metaverses have a defined quantity of land available for purchase as NFTs on primary or secondary markets. Buying land will give you the “space” you need in the virtual world to start monetizing. Prices may vary, but the scope of what you can do with your land is almost limitless. Here are four ways you can leverage land in the metaverse to max out your possible returns. Build a Virtual Commerce Showcase E-commerce was one of the premier use cases for the internet, giving rise to the global behemoths that are Amazon and Alibaba – both e-commerce firms that have expanded far beyond their retail roots. Now, the savviest brands are setting up their v-commerce outlets in the metaverse, allowing users to browse a r...
