Leading international businesses are positioned to profit from the trend as they explore ways to maintain connections with customers as the metaverse concept and non-fungible tokens (NFT) continue to take shape. As a result, top chocolate producer Mars Inc. has submitted an NFT trademark registration for its well-known brand M&M. On June 24, licensed trademark attorney Michael Kondoudis tweeted about the application, mentioning that it involves “NFTs and digital tokens, virtual candies, and food.” NFTs for M&Ms?? Mars Inc. has applied to trademark M&M’s for ▶️ NFTs + Digital tokens ▶️ Virtual candy + snacks ▶️ Software for authenticating, transmitting and storing ✅NFTs ✅Digital Currency + Tokens ✅Crypto-collectibles#NFTs #Metaverse #Cryptocurrency #Web3 pic.twitter.com/CCZ4F2Nur3 — Mike Kondoudis (@KondoudisLaw) June 24, 2022 Additionally, software for authenticating, transferring and storing NFTs, digital currency, and tokens, in addition to crypto-collectables, are covered by the application filed before the United States Patent and Trademark Office (USPTO) on June 20. The business declared its intention to take advantage of the cryptocurrency market by providing NFTs and digital collectibles based on some of its well-known authentic products. The application’s breakdown reveals that the business will provide virtual entertainment services such as online virtual worlds with virtual chocolate, sweets, and gum. Global Brands S...