With the introduction of a ground-breaking Watch-to-Earn (W2E) content monetization model and the industry’s first NFTs marketplace in Q3, 2022, Coub.com, a pioneering micro-video social platform, is expanding into Web3. Before TikTok and Instagram Reels appeared, Coub.com invented the first meme video clips. Since its launch in 2012, it has grown significantly, with a community of more than 106 million active users annually. The platform is leveraging the world of Web3 with a fresh idea in celebration of its tenth anniversary. Coub.com Offering New Category of Collectible NFT Assets With a new feature – a tangible value attached to each created coubs, which will be presented for 12+ million unique clips at Coub.com – the switch to W2E will be made without disrupting the user experience. The team is working to ensure a smooth transition through creative approaches such as natively offering non-custodial Coub Wallets to all users. The NFT Marketplace, another innovation, will include sophisticated monetization tools that will enable producers to profit from the popularity of video clips and turn them into NFTs that can be sold later. By launching the NFT Marketplace, Coub.com is providing a new category of collectible NFT assets that give the collectors tangible ownership benefits. Each Coub NFT includes a proportionate part of all future W2E earnings from the bought NFT and media assets. In addition, all NFTs have an inherent ...
