Encouraging people to exercise is one of the most difficult challenges in the fitness industry. While everybody knows that working out is good for them, doing so can be daunting and frustrating. One of the fascinating methods of trying to entice people to get fit is through move-to-earn programs. These projects incentivize people to work out by paying them to do so. Move-to-earn projects have existed for some time, but recently, they have seen tremendous growth. One of the catalysts for this is the enormous success that StepN has seen, which is a Web3-focused move-to-earn service that has been building hype across the tech and fitness sectors. This has triggered many new companies to start looking to offer financial returns to people working out. Let’s look at two reasons why these types of fitness services are doing so well. Building Trust Between Parties In the past, many companies designed a myriad of products to incentivize people to exercise, but ultimately none of them caught on. This was mainly because there was a chasm of trust between participants and companies. In addition, people were skeptical about whether they would receive their funds in exchange for working out, so it became tough for many move-to-earn programs to take off and build traction. However, this trust issue has been solved recently through blockchain technology. Projects like StepN operate transparently and trustlessly– users can be confident they wi...
