As NFTs are increasingly recognised as assets, they also present a conundrum for the investment community.Only popular NFTs are worth investing in, and popular NFTs are not only scarce, but they are also costly.The high price of many NFTs limits the number of people that can invest in them; it also concentrates the risk for those doing so.As NFTs are increasingly recognised as assets, they also present a conundrum for the investment community. Only popular NFTs are worth investing in, and popular NFTs are not only scarce, but they are also costly.The high price of many NFTs limits the number of people that can invest in them; it also concentrates the risk for those doing so. Both individual and institutional investors should know about the right ways of entering the NFT investing game. Let’s start.Shares – Fractional OwnershipOne solution is the establishment of funds that own a portfolio of NFTs, in which individual investors can own shares. Another is shared ownership – fractionalisation of NFTs.Fractionalisation is an ancient practice related to financial securities, which splits the asset into parts with different owners. Buying a share in a company is purchasing a fraction of its ownership. This approach can widen the pool of potential investors, enabling more people to invest a lesser sum. It also can increase the total sum invested by allowing for shares to be traded.Whilst NFTs are inherently non-fungible and indivisib...