Powered by blockchain and non-fungible token technology, Web3 stands poised to disrupt the way content creators monetize their work, pulling the rug from under the corporations that previously called the shots. Leading the charge is India’s fastest-growing on-chain social app, Chingari. Dubbed “India’s TikTok,” Chingari has just released Creator Cuts — its video NFT (vNFT) marketplace. Like TikTok, Chingari is a social media platform for sharing short videos. However, its Solana network integration enables innovative new interactions, bringing creators closer to their followers than ever before. With Chingari’s social token, GARI, powering its revolutionary feature set, the app is now pioneering the use of vNFTs as a mechanism for monetizing content via the Creator Cuts marketplace. This world-first in social media looks set to shake up how content creators earn from their work by wresting control back from the corporations that continue to dictate revenue streams across Web2. Creator Cuts: Empowering creators and fans alike Creator Cuts is a decentralized vNFT marketplace that operates on the Solana network and is part of the rapidly expanding Chingari ecosystem. Chingari was launched in November 2018 and experienced parabolic growth, particularly following an Indian ban on TikTok in 2020 and, later, its innovative blockchain integration. Today, the platform boasts over 130 million users, with mo...
